

Social Security and Affordability for Older Voters
Financial concerns, particularly the rising cost of living, remain the top issue for voters aged 50 and older in North Carolina. As residents navigate fixed incomes, maintaining programs like Social Security and Medicare has become a central focus for the electorate.
The Role of Social Security in North Carolina
Nearly 2.4 million North Carolinians earn Social Security benefits, injecting billions of dollars into the state economy each month. For older adults, protecting these funds is vital to staying financially afloat amid climbing expenses for prescriptions, groceries, and utilities.
Voter Turnout and Political Impact
Older demographics represent a highly reliable and motivated voting bloc in state elections. Statistics show that North Carolinians 66 and older cast 43% of the state’s 1.51 million ballots in the primary, turning out at rates significantly higher than younger demographics.
- Financial Pressures: Roughly 72% of North Carolina residents cut back on regular purchases, while 57% reported trouble keeping up with monthly bills.
- Voter Motivation: Over 80% of voters aged 50 and older described themselves as extremely motivated to participate in upcoming elections.
- Candidate Focus: Protecting Social Security and addressing everyday affordability remain critical strategies for connecting with this dependable electorate.





